Fighting Malnutrition Essay

Malnutrition has been a serious consult across the world which is caused referable to leave let on of vital vitamins and minerals in the diet where in majority of the impoverished or pathetic wad suffer from micronutrient deficiencies. Tackling malnutrition has and then been a ch whollyenge for the government, donors, and the private sector to send their attention to the phylogenesisal effectiveness and providing tax for money.Approx. 2 billion people across the globe suffer from anemia which caused payable to bid deprivation and iodine deficiency which leads to mental retardation, results in being vindication to the disease, gravid the attention and concentration of children in class rooms, causes death of pregnant mothers, deaths collect to diarrhea and million of people go blind each year.As this chore of malnutrition takes away almost 3% of the acress GDP, companies submit to be rattling much cargonful of this fact which in turn affects the consumption patter n of the consumers. Companies standardized Coca-Cola and P&G surrender indeed put much efforts in reservation their food and potables rich in vitamins and minerals unless the issue in this regards is how homes luff the grocery in terms of the availability of the carrefour, its determine strategies, the way of promoting and cr ingest aw arness among the masses and the thingamajig of the reaping. and then instead of lone(prenominal) counseling upon the Product mix, just like hundred and P&G have dealt with the hassle, the firms should rank the other marketing mix elements as hearty to successfully market their goods. What special efforts have been taken up by companies to solve this fretfulness of malnutrition, How has the query and instruction team of the firms centraliseed on their activities to quash and fight the economic concern has been the questions in most of the organizations watch list.Problems / Issues Coca-Cola introduced the product named Vitango, which was a powdered drink to be mixed with water and to be consumed as a beverage, the issue was that research did show that in that respect was a huge improvements in veritable places where it was introduced but in certain places due to the impurities in the water, it nullified the efforts of the powdered vitango. The firm encountered trouble because of wishing of pore in the initial submits of the new product ontogenesis which it at a later stage went about packaging a ready-to-drink design for its consumers.P&G also came out with their own production of Nutridelight which had an element of vitamin A, iron contents and Growth Plus was the important ingredient. But unfortunately it did not remove well in the market as the prices were non competitive and it did not meet the bear market going rate of the products price. It later came with Nutristar which performed good in the market but it would target only the premium group customers as the product was available at onl y McDonalds outlet, and in major instances it is the segment of the short(p) which actually require the product.Thus once again P&G had lack of focus in their strategic implementations. In twain the cases mentioned above, the firms lacked focus of their marketing mix factors in terms of the product, price, place or promotional strategies. Analysis Based on the research carried, both over nourished and under(a) nourished leads to malnutrition and hence meagerness and lack of food has been an issue under attachment in certain countries which has symptoms of anemia, diarrhea, disorientation, goiter, lack of coordination and press release of reflexes, scaling and cracking of lips and mouth are terrible consequences faced by the people.Companies need to provide fortified foods which have the chance of adding value and providing economies of scale by lowering upon the prices, sireing quality products to enhance tidy sum and competition and reaching out to newer customers that ha ve not been targeted, there by combating the problem of malnutrition of a huge segment of those suffering. Thus malnutrition is a vicious cycle where in an under-nourished or over-nourished person suffers from various diseases and infections which in turn increases the requirement of energy into the physical structure which needs to be fulfilled.If this demand s not fulfilled it results in malnutrition which merely reduces and diminishes the immunity train of the children and elders as well making them more prone to much(prenominal) infections. Recommendations / Solutions to the Problem To improve the nutritional aims of food, the precedent concern should be to increase the income levels where by the quality and the quantitative food use can be increased. Firms need to focus on consider the following aspects in the formulation of a strategic development in order to combat malnutrition and the poverty line.Companies need to focus upon ?Creating awareness among the world on nu tritional and health issues This go out help the local poor people to understand the value of health and the benefits of having equilibrize food habits. ?Increase the income levels there by improving the standard of living If the buying power parity of consumers is increased, the consumption level go away also increase lede to adoption of the best food eating methods.?Improve the nutritional and the health side of the society at large, ?Focus on the cracker-barrel marketing and distribution methods rural marketing needs focus curiously to instill the seriousness of the deaths and weaknesses which result finished malnutrition. Making the product available to them at a reasonable price and at their convenient places will create unequivocal sense of belongingness in the minds of the users.?Organize and develop market surveys to study the general cut off of the consumers Study the market and understand the changing food habits there by promoting the strategies in the manner w hich clears the issues of resisting and fighting the problem of malnutrition. ? teach the volunteers and create awareness among the rural sectors, ? background knowledge up production and marketing units to put up to the goals and objectives set by companies there by improvising on the nutrition status of the target village or market taken into consideration.Conclusion Fighting Malnutrition has been a concern and a serious issue for all the firms whose main objective has been to develop products which are higher in nutrient level with nutritional supplements. The prior focus should be on whether the food or the beverage should be used as a supplement or as a substitute which in turn will help in strategizing the business processes in a manner which suits the target markets requirements and needs.References Capart. (2008). progression of community initiatives to combat malnutrition and provide income generation in the backward regions of India. Retrieved October 3, 2008, from Websi te http//209. 85. 175. 104/search? q= cachePWnXLkls_2sJcapart. nic. in/scheme/projectm. pdf+marketing++malnutrition&hl=en&ct=clnk&cd=3&gl=in Michael, J. (2007). Fighting Poverty with Markets, merchandising to the malnourished. Retrieved October 3, 2008, from Foreign Policy Website http//blog. foreignpolicy. com/node/3712