Business regulation Essay Example | Topics and Well Written Essays - 3000 words

Business regulation - Essay ExampleFor the industry, alcohol beverage uses a wide range of marketing tools where most young great deal are greatly exposed in everyday life (Brabbs 2002). Further, these marketing tools result in abroad range of marketing practices that range from event sponsoring to TV commercials from advertising in social media to giving away promotional items across UK. To this effect, the paper will focus on effective alcohol marketing in the UK. The paper will quest to give a detailed analysis of alcohol advertising in the region, advertising and children, codes and practices as well as fissure solutions aimed at effective alcohol advertising.The alcohol manufacturing and advertising agencies argue that it is legally possible for the lush products to be advertised since they are legal products. Bans on the advertisings of the alcoholic products are argued to have adverse effects to the alcohol market as well as the media. The stakeholders argue that the adver tisement on the products is aimed at promoting their sales as well as offering a chance to have new drinkers to the new individual brand product. There is arguably no link amid the advertisement of alcoholic products to the overall levels of consumption of product or any related harm (Edwards 2004). The product advertisement has an objective of increasing its sales, maintaining the competitive good and provision of information to the customer on the new additives and improvements of the alcohol products of choice. The advertisements also offer a chance for the drinkers to ascertain the right products and differentiate them from counterfeits (Edwards 2004).Evidently, the intensity of advertisement and promotion of the alcoholic products appears also to provide sanctions as well as the legitimate use of the products that may result in the increased damage on individuals as well as the societies. However, alcoholic advertisements are viewed to be one sided as they avoid any